Porsche introduces VR experience for customers to explore new Taycan model

Porsche has announced the launch of the Taycan VR Experience, which aims to let customers view the new Porsche Taycan model up close and even under the bodywork by making use of VR goggles.

Customers can trace the contours of the latest model by wearing the goggles, as well as experience the Porsche styling for themselves.

Robert Ader, head of customer relations at Porsche said: “The Taycan is the beginning of a new era at Porsche – and it is only appropriate...

All Nippon Airways to introduce VR safety training to enhance risk prediction and worker safety

Japanese airline All Nippon Airways (ANA) has announced that it will soon be introducing virtual reality (VR) training designed to help its mechanics predict future risks and also improve safety in all aspects of aircraft operation.

According to the company, the latest VR Safety Training System will make use of 3D simulations of work environments in order to build real-world scenarios based on common work-related accidents. Those workers who would be participating in the VR training...

AR market value to exceed $100bn by 2024 n through emerging interaction methods for smart glasses

The value of the augmented reality (AR) market is set to break $100 billion by 2024, according to ABI Research, as emerging interaction methods for AR smart glasses maximise and optimise user experience.

The analyst firm’s latest report, ‘User Interface and User Experience in AR Technology’, states that more intuitive and user-friendly interaction would enhance UX and drive growth of the AR smart glasses market in the coming years.

Eleftheria Kouri,...

HTC reveals three new flavours of VIVE Cosmos VR headset for novice and experienced users

HTC is expanding the range of its VIVE Cosmos series of PC-tethered virtual reality products – aiming to sate the appetites of the most demanding enthusiasts, as well as entry level starters.

The VIVE Cosmos Elite, Cosmos XR and Cosmos Play family of products (above) were unveiled by the Taiwan-based manufacturer, alongside new faceplates that can expand the functionality of Cosmos.

Cosmos Elite is the highest-capability offering and ‘pairs the performance of...

Survey: VR headset sales on Steam sees biggest ever jump in January

According to the January 2020 data released from Valve’s Steam Survey, VR headset growth on Steam has taken its largest leap yet, with 1.31% of the population having headsets that were connected to their computers.

With a year-over-year increase of 43%, this beats out the earlier record that was set in January 2019 when monthly-connected headsets jumped to reach 0.91% for the very first time. As per the estimations made by the researchers, the number of monthly-connected...

PTC extends Magic Leap partnership to expand AR in the enterprise

PTC and Magic Leap have announced an extension of their partnership that will let enterprise and industrial customers to merge the AR capabilities of its Vuforia Engine solution with the powerful Magic Leap 1 wearable headset.

Starting from this month, PTC will offer Vuforia Engine to Magic Leap 1 customers, who will have access to the new AR innovations of Vuforia Engine which also includes its differentiated AI-based Model Target technology. Michael Campbell, EVP and GM, augmented...

How BP is using mixed reality n and HoloLens in particular n for its upstream operations

If you think of the oil and gas industry, then BP, as one of the seven ‘supermajors’, will feature prominently in many people’s thoughts. The company has many emerging technology initiatives in place, from artificial intelligence to blockchain, yet mixed reality – the co-existence of physical and digital worlds, utilising virtual (VR) and augmented reality (AR) – is among its most interesting.

For oil and gas companies – in such a particularly...

Varjors new offering aims to focus on enterprise usability of VR

Varjo Technologies has launched two new advanced headsets, which are part of the company’s ‘Resolution Revolution’ product line that aims to deliver human eye-resolution (over 60 PPD) and fidelity to the most demanding sectors in today’s professional market.

The new VR-2 and VR-2 Pro headsets expand the Resolution Revolution range and set a new standard in visual clarity, making it feasible for enterprise usability of the VR technology. Both headsets support...

Solving the two biggest problems in AR could lead to a $10 billion increase in value by 2026

Augmented reality (AR) can be seen as a major trend – indeed, its potential is set to outstrip that of virtual reality (VR). But a technical challenge lies ahead.

According to a new whitepaper from Adlens, a provider of adaptive focus lens technologies, alongside analyst Greenlight Insights, solving the two key issues plaguing augmented reality could unlock an incremental $10 billion in addressable market value by 2026.

These issues are focal rivalry and...

New study shows how VR can change mood and relieve anxiety during blood donation

A recently published study by the Scholarly Journal of Psychology and Behavioral Science has found that virtual reality (VR) can help a person’s mood change whenever they sit for donating blood. This finding was part of research conducted with the American Red Cross wherein 33 volunteers participated, who were analysed for different types of moods like anger, tension, fatigue, happiness and calmness.

‘Needle fear’ or ‘needle phobia’ usually results in...