HTC's launching its own app store for the Vive, the company announced at the VRLA conference recently.
Viveport will eventually roll out around the world, and developers can already register their interest in the store for the beta that will arrive in a few week's time.
It's not yet known if it'll replace Steam but it is an alternative, and Viveport will feature content across new categories for VR, like information, edutainment, social media, 360 video, news, sports, health, travel and shopping.
The upcoming release will also introduce an update to Vive Home.
The aim of Viveport is to offer the most immersive and diverse choice of VR experiences available, with a focus on the global community of developers, HTC said in a blog announcing the store.
The blog also alluded to monetisation features of VR content for developers and new features to support content creation and distribution but it didn't go into a lot of detail.
“We believe equal access to virtual reality experiences will make the world a better place for people and enterprises alike. Viveport will play an important role in giving access to virtual reality experiences that will enhance our daily lives and the way we connect with friends and family.
"The Vive team and our customers cannot wait to see what new experiences will be shared by our partners in the developer community” said Rikard Steiber, senior VP of Viveport at HTC.
According to The Verge, Viveport launched in China earlier this year.
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