Samsung Canada develops VR experiences to help people with common fears

Samsung Canada develops VR experiences to help people with common fears
Rachael Power is an editor at TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish Examiner, accountingWEB and BusinessZone. Rachael has a passion for digital marketing, journalism, gaming and fitness, and is on Twitter at: @rachpower10.


The power of virtual reality experiences to change how we think about many different aspects of life is already being harnessed.

It’s being used to treat phobias, conditions, alleviate or distract from pain – and now, to treat common fears.

Samsung Canada has developed two experiences based around common fears to help people overcome something that might be holding them back.

The two fears they have chosen are public speaking and a fear of heights. In two different apps addressing each of their fears, available to download via the Oculus Gear VR store, people can face situations in virtual reality that will help them address how they feel.

For example, in the public speaking app, Samsung has developed real-life scenarios from job interviews to presentations and ever karaoke to help you overcome your fear.

And in fear of heights, you will gain exposure to heights with varying degrees of difficulty in a range of situations from cityscapes to landscapes – but all from within the ‘safety’ of VR.

The experiences are tied into a campaign, #BeFearless, and Samsung is also running a competition for a Samsung Galaxy S7 and Gear VR headset, where they are asking people to write to them about their respective fears.

You do need to live in Canada to enter, and outline either your fear of public speaking or fear of heights, but it is certainly worth a punt if you do meet the required criteria.

This is definitely something we would love to see rolled out across various regions, as its potential to help people with their fears seems very real. in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.

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