The power of virtual reality to provide a 'look before you book' experience in the travel industry has become more obvious over the last few years. From Experian's 2016 Future of Travel report to Thomas Cook's use of VR in its stores, the medium has been doing some great work for both tourism and helping people decide whether they really want to visit a particular place.
And now, hotel chains are getting in on the act, too.
The first we've heard of to use VR in this way is the Autograph Collection Hotels, who has commissioned VIP Worldwide to create a series of VR experiences for its Cotton House, Barcelona venue.
It's a rather unique building and one that lends itself to a unique storytelling medium such as VR; the five-star hotel fills the space which previously played home to the headquarters of Spain’s Cotton Textile Foundation, a 19th-century building in a neoclassical style.
According to VIP Worldwide, putting guests at the centre of the story is changing storytelling and the way a guest experiences, interacts and engages within the hospitality and travel industry. The company predicts that marketing spend will shift even further in the direction of VR as smart travellers' expectations are ever-evolving.
"We are very excited to collaborate with Autograph Collection Hotels to explore the creation of VR content," said David Beasley, CEO of VIP Worldwide. "We aim to combine filmmaking and storytelling with cutting-edge technology to bring to life the properties distinctive hospitality story.”
Vivienne Le Page, European Director of Sales and Marketing; Autograph Collection Hotels, added that they have selected each property for its originality, rich character and uncommon details.
"From iconic to chic and artsy to luxurious, the collection is a unique array of properties that is nothing less than individually original, nothing short of collectively exceptional, and to share these experiences through VR with our individualist traveller is an exciting next step for the collection."
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