VR is coming to some of China’s most popular theme parks

Rachael Power is an editor at TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish Examiner, accountingWEB and BusinessZone. Rachael has a passion for digital marketing, journalism, gaming and fitness, and is on Twitter at: @rachpower10.

(c)Songcheng Performance Development

Virtual reality theme park rides and video content seem to be the plat du jour around the world at the moment: from the UK’s Alton Towers to Six Flags in the USA, thrillseekers are getting a taste of g-force in VR.

And now, China’s biggest theme park operator has just signed a $30m joint venture with a US VR startup to bring the tech to its venues and online platform.

SPACES, a VR venture co-founded by two former Dreamworks DreamLab execs, will work with Songcheng Performance Development going forward. Songcheng's theme parks attract more than 23 million people per year, according to their stats, and the companies plan to incorporate VR and mixed reality into existing attractions.

“Showcasing the transformative nature of virtual reality on such a wide scale will also help the entire VR industry grow at an increasingly faster pace,” SPACES CEO Shiraz Akmal said.

In addition to bringing MR and VR to its theme parks, SPACES will also work to bring the tech to 6Rooms, a very popular Chinese live-streaming video website with around 33 million unique users per month.

SPACES was formed just last January and has already raised $3m in seed funding from 10 investors including Comcast Ventures. It’s also currently working with the likes of NBCUniversal and Microsoft on a range of MR and VR projects.

What do you think of VR theme parks – would you visit one?

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