Adobe adds VR features into its Creative Cloud suite

Adobe adds VR features into its Creative Cloud suite
Rachael Power is an editor at TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish Examiner, accountingWEB and BusinessZone. Rachael has a passion for digital marketing, journalism, gaming and fitness, and is on Twitter at: @rachpower10.


Adobe has added some new features to its Creative Cloud tools – including virtual reality features in Adobe Premier Pro. 

VR features include 'field of view' mode for previewing content, as well as support for VR video workflows. 

This allows users to enter a specific monitoring mode with equirectangular stitched media to experience the view from inside the sphere.

When users have finished editing, they can publish their 360 video to to Facebook or YouTube. Adobe's also launched a 'how-to' clip for VR video on its Creative Cloud site.

Last month, Adobe launched a raft of new changes to Creative Cloud – as reported on sister site MarketingTech – as it seeks to be the 'one-stop-shop' for creative content developers. It seems it also recognises the importance and emergence of VR video in this mix. 

One new product it launched was its own stock content tool, with 55 million royalty free-images, Adobe Stock. While other stock libraries such as Getty Images have introduced 360 degree content, Adobe's not quite there yet – but its focus on VR video creation is an interesting development.

“We have two key goals with this release: saving our customers time and helping them jumpstart their creative engines,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe.

“Every creative project starts with a blank page and ends with a vision coming to life. Today’s release of Creative Cloud will help make that journey as fast and productive as possible. From deeper integration of Adobe Stock into the CC experience, to amazing new features like Content-Aware Crop in Adobe Photoshop, this release will expedite the creative process for millions of our customers.”

Other new Creative Cloud features include: 

  • Content-Aware Crop in Photoshop, which automatically fills in the gaps when you rotate or expand a canvas beyond the original image size
  • Character Animator Preview in After Effects CC, which matches an animated character to a real life actor’s speech and movements
  • New Virtual Reality (VR) features in Adobe Premiere Pro CC, including “field of view” mode for previewing content.

More information on the release is available on its website – but we are excited to hear of virtual reality capabilities being built into mainstream creative packages. in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.

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