Oculus is to ‘wind down’ Story Studio, the company’s cinematic virtual reality (VR) division to focus more on investing in external content.
“We’re now entering the next chapter of VR development, where new creators enter the market in anticipation of adoption and growth, and we’ve been looking at the best way to allocate our resources to create an impact on the ecosystem,” wrote Jason Rubin, VP content at Oculus in a company blog post. “After careful consideration, we’ve decided to shift our focus away from internal content creation to support more external production.”
Rubin added that the company was investing $50 million, from the $250m it had committed last year to fund VR content, to ‘exclusively fund non-gaming, experiential VR content’, as well as continuing to provide resources such as video tutorials, production and distribution ideas, and best practices for VR development. “This money will go directly to artists to help jumpstart the most innovative and groundbreaking VR ideas,” he added.
Hits from the studio include short films such as Lost, Henry, and Dear Angelica, while VR games created from the original investment include Robo Recall, Rock Band VR, and Wilson’s Heart.
“Our goal is to inspire creators across all mediums and genres – filmmakers, musicians, painters, writers, cartoonists and more – to bring their VR ideas to life,” added Rubin. “There are a lot of awesome things about to be made, and we can’t wait to see them.”
You can read the full blog post here.
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