Vive Studios and Immersion launch VR interior design app

Colm is the editor of VR 360, with a mission to bring the most important developments in technology to both businesses and consumers.

Vivie Studios, the content development arm of HTC Vive, has partnered with Immersion to launch interior design app, TrueScale.

The app is able to simultaneously create 2D floor plans, 3D mockups and room-scale VR environments. Users can design their apartments or offices and then experience and explore their design in VR to make sure that it is exactly what they are looking for before committing to actually creating it.

Interestingly, the app makes use of US-based ecommerce site Wayfair’s 3D model API, allowing users to furnish their designs with actual items from the retailers’ furniture and décor product range.

“TrueScale takes the promise of VR into the realm of interior design,” said Chris Chin, Executive Director of Content for Vive Studios.

“The experience showcases how Vive’s immersive environments will revolutionize the interior design industry. By working closely with Immersion, we’ve created an app that enables designers, their clients, and even the average homeowner to conceptualize the perfect room setup for living and work spaces.”

The user designs the space in VR, first creating a floor plan which the app automatically generates in a 3D, explorable environment. As the floorplan is updated, so is the 3D environment and the user can make changes to the 3D model (such as colour or materials used) in real time.


The app allows users to build walls and rooms, customise floor patterns and painting schemes, configure windows and doors and furnish their designs with items from the Wayfair catalogue. These in-depth features should make the app useful for both professional designers looking to walk clients through prospective spaces as well as ambitious DIYers.

The release of the app is also significant in the broader sense of the VR market. VR interior design VR/AR apps are set to become commonplace in the next year, with furniture giant Ikea recently entering the game with its Ikea Place AR app.

“VR is transforming how brands can engage their customers with new immersive experiences.  With global revenue from VR content forecast to be worth up to $14 billion by 2020, it is clear that more and more brands are now looking at VR as a way to bring their offering to life,” said Piotr Baczyński, CEO of Immersion.

“Vive Studios is at the forefront of driving this VR content development and publishing globally and we’re excited to be working together with major brands such as Wayfair to create a room-scale virtual reality experience for their customers.”

The Truescale app is available on Viveport and Steam now. in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.

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