Capgemini bets AR and VR will go mainstream in three years – with US and China aggressive investors

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Enterprises are enhancing their business operations with the help of AR and VR technologies, claims a report, titled “Augmented and Virtual Reality in Operations: A guide for investment”, published by the Capgemini Research Institute.

More than 700 executives in the automotive, manufacturing and utilities sectors having knowledge of AR/VR initiatives in their organisations were surveyed for the preparation of this report. It was found that 82% of companies are currently implementing technologies as the benefits are either meeting or exceeding their expectations. But lack of in-house expertise and insufficient back-end infrastructures are major obstacles to growth.

The study found 50% of enterprises have not implemented AR and VR yet and will start exploring immersive technologies for their business operations within the next three years, which will include using AR to remotely access real-time help from experts on a wearable or handheld device and use of VR to train employees. There are some 46% companies who believe the technologies will go mainstream in their organisations within the next three years, whereas 38% said that in the next three to five years.

According to the report, the US and China are the most aggressive investors in AR/VR technology. Over 50% of American and Chinese surveyed companies were found to be implementing technology for business operations, whereas over 50% companies in France, Germany, the Nordics and United Kingdom are still only experimenting with AR/VR initiatives.

Additionally, figures from analyst firm IDC’s Worldwide Quarterly Augmented and Virtual Reality Headset Tracker found 33% drop in shipments of VR headsets on a yearly basis. But IDC says this is just a blip as the market finds its footing. The decline was found in each of the primary markets. Screenless viewers went down from 1 million headsets shipped in the second quarter of 2017, to 409,000 in Q218.

Tethered headsets went down 37.3% this quarter, with IDC putting the slowdown at Oculus, Sony, and other major brands, struggling to recoup momentum established during previous price reductions. Standalone VR headsets, however, grew 417.7% during the quarter owing to the availability of the Oculus Go and Xiaomi Mi VR.

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