Porsche has announced the launch of the Taycan VR Experience, which aims to let customers view the new Porsche Taycan model up close and even under the bodywork by making use of VR goggles.
Customers can trace the contours of the latest model by wearing the goggles, as well as experience the Porsche styling for themselves.
Robert Ader, head of customer relations at Porsche said: “The Taycan is the beginning of a new era at Porsche – and it is only appropriate that we have created a modern digital application so that our electric sports car can be experienced virtually.
"The information needs of our customers in the dealerships are enormous – we can now meet these needs with the VR Experience even before the physical market launch,” Ader added.
This is by no means the only initiative taking place around VR in the automotive industry. In November Audi launched its new hyper-reality experience in Spain to raise public awareness of its electric propulsion technology. By using the escape room format for the very first time, Audi focused on educating participants through an entertaining series of trials and challenges to help them understand the Audi e-tron concept. The room has motion capture system with 36 cameras and 28 sensors. It also includes a real actor playing the role of a robot who acts as an advisor during the participants’ trip by accompanying them.
In August, Jaguar Land Rover and Cambridge University researchers started working on next-generation 3D head-up display to beam real-time safety information in front of driver’s eyes. While conducting the research, engineers realised that the use of stereoscopic 3D displays in an automotive setting could enhance reaction times on ‘popping-out’ instructions and increase depth judgments while driving.
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